![](https://darlenenbocek.com/wp-content/uploads/2021/04/generations.png)
Target Audience (choice 1)
![](https://darlenenbocek.com/wp-content/uploads/2021/04/GenZ-e1618142222736.png)
YA*Young (12-16)
![](https://darlenenbocek.com/wp-content/uploads/2021/04/1-e1618171975656.png)
YA*OLDER (17-26)
Also called Gen Z. Out of high school and finishing university, finding and exploring their place in the world.
![](https://darlenenbocek.com/wp-content/uploads/2021/04/2-e1618171947266.png)
MILLENNIALS (26-40)
In the work force, moving forward quickly in the beginning of adult life.
![](https://darlenenbocek.com/wp-content/uploads/2021/04/3-e1618172057768.png)
GEN X (41-55)
Well into life and career. Kids are graduating from high school and entering adult life. This person is facing mid-life difficulties including sicknesses and discouragement.
![](https://darlenenbocek.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-11-at-23.07.56-e1618172082975.png)
BABYBOOMER (56-75)
The newly retired or about to be retired. This person often still has energy to travel and explore the world but without the time restraints of a job. Often gets involved in service projects.
![](https://darlenenbocek.com/wp-content/uploads/2021/04/5-e1618172113113.png)
Silent gen (76+)
Age and vitality limit what this person is able to do outside of the house. They depend on others and on books and TV for occupying their time.