Target Audience (choice 1)
YA*Young (12-16)
YA*OLDER (17-26)
Also called Gen Z. Out of high school and finishing university, finding and exploring their place in the world.
MILLENNIALS (26-40)
In the work force, moving forward quickly in the beginning of adult life.
GEN X (41-55)
Well into life and career. Kids are graduating from high school and entering adult life. This person is facing mid-life difficulties including sicknesses and discouragement.
BABYBOOMER (56-75)
The newly retired or about to be retired. This person often still has energy to travel and explore the world but without the time restraints of a job. Often gets involved in service projects.
Silent gen (76+)
Age and vitality limit what this person is able to do outside of the house. They depend on others and on books and TV for occupying their time.
