Step 1: Investigate the GENERATIONS
Q: Which table/club would this person be a part of? Based on the pictures, find ONE person in the context of their groupies
Step 2: Double check the Genre connection
Q: Does the genre you write resonate with that generation? What is the likelihood of it hitting the mark?
Step 3: Double-check your specific sub-sub category on Amazon using K-lytics or KDSpy.
Step 4: Combine
What is your combination?
Generation + Your Person’s photo + sub-sub category= YOUR TARGET COMBINATION
Step 5: Congratulations!
(or start over. It’s a hard choice.)