Step 1: Investigate the GENERATIONS

Q: Which table/club would this person be a part of? Based on the pictures, find ONE person in the context of their groupies

Step 2: Double check the Genre connection

Q: Does the genre you write resonate with that generation? What is the likelihood of it hitting the mark?

Step 3: Double-check your specific sub-sub category on Amazon using K-lytics or KDSpy.


Step 4: Combine

What is your combination?

Generation + Your Person’s photo + sub-sub category= YOUR TARGET COMBINATION

Step 5: Congratulations!

(or start over. It’s a hard choice.)