Here is a link to an Excel marketing plan I have created for Immortals Survive.

The spreadsheet can work for you in various ways for Facebook or Google ads. I based it off of a 2019 talk by Chris Fox and Thomas Umstaddt, Jr on Novel Marketing Podcast. Chris Fox introduced some of the principles of Ads for Authors Who Hate Math

The sample shows how to prepare the sheet.

I based my plan on this chart from

Here’s my explanation, on which the spreadsheet is based.


But be careful.There are three columns that will self-generate; DO NOT TYPE INTO THOSE. Download and use this planning sheet as you would like.  If you’d like to share with a friend, please keep my sample and website address on there. Thanks!

May the clickrates be ever in your favor!